Random Book Podcast of the Day — Get to the Point!

Step One: The “I Believe That” Test

Step Two: The “So What” Test

Step Three: The “Why” Test

Enhancement One: Avoiding Split

Ends Enhancement Two: Adding a Value Proposition

— Schwartzberg, Joel. Get to the Point!: Sharpen Your Message and Make Your Words Matter

@TheJoelTruth

Related:

I believe that good journalism, good television, can make our world a better place. — Christiane Amanpour

I believe that, as long as there is plenty, poverty is evil. — Robert Kennedy

Despite everything, I believe that people are really good at heart. — Anne Frank